Temporal determinants of olfactory long-term memory retention in the cricket Gryllus bimaculatus were studied. Elementary appetitive and aversive conditioning procedures, as well as a differential conditioning procedure, were applied. In appetitive conditioning, peppermint odour was paired with a water reward. In aversive conditioning, vanilla odour was paired with saline solution. In differential conditioning, an appetitive conditioning trial was followed by an aversive conditioning trial. The odour preference of crickets was tested before and 2 h, 1 day and 4 days after training by allowing the crickets to choose between peppermint or vanilla sources. Differential conditioning or appetitive conditioning alone led to long-lasting memory retention with no significant decay from 2 h to 4 days after training, but retention after aversive conditioning was absent 1 day after training. Studies using differential conditioning have shown (i) that four trials are sufficient to cause a saturated level of acquisition, (ii) that conditioning is successful when the conditioned stimulus is presented immediately or 5 s before the onset of presentation of the unconditioned stimulus, (iii) that the optimal interval between trials is 2-5 min, and (iv) that anaesthetic treatment with CO2 given immediately after training results in memory disruption but that anaesthetic-resistant memory develops fully 20 min after training. This study demonstrates that a differential conditioning procedure is particularly effective for the formation of long-term memory.